Narita International Airport
Brand Logo

Narita Airport

“Connect”
The Underlying Message
in Narita Airport's Brand Logo

The word “connect” incorporates a variety of meanings to us at Narita Airport in addition to expressing its functionality as an aviation network hub connection Japan and the world.

  • We connect Japan and cities
    across the world as the gateway.

  • We connect the Tokyo Capital Area
    and cities throughout Japan as a key airport.

  • We link Japan and the world,
    its cities, people, goods and thoughts.

  • We bridge the aspirations and pride of
    the local communities residents
    and the airport staff.

Design Concept

The logo comprises three sweeping, dynamic lines which are drawn together to signify our steady progress one step at a time from the past to the present and from the present to the future.

Coloring

Each color has the following meanings.

青色

Blue

Represents “the Sky” and “Departure”
水色

Light Blue

Represents “the Earth” and “Arrival”
藍色

Indigo

Traditional Japanese color of indigo
to represent “Japan” and “Connection”

Design Concept Diagram

We created the brand logo by composing some elements representing NARITA AIRPORT.

1

Runway

Bold line features a runway
that connects Japan and the world.

2

Flight path

The flight path of a powerful aircraft,
evoking the image of freedom to fly into the future.

3

Kumihimo

The traditinal Japanese craft of kumihimo
(braiding) is a key element in the design.

4
Narita

N for Narita

The indigo line is subtly designed
in the shape of the letter “N” in the word, Narita.

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